Mastering Generative Engine Optimization (GEO): How to Get Cited by AI, Not Just Ranked

AI-driven search is changing the rules. Instead of sending users to a list of links, tools like ChatGPT, Google’s AI Overviews, and Perplexity now provide direct answers. That shift means brands must rethink how they appear in search results. It’s no longer enough to “rank.” To stay visible, businesses need to get cited by AI […]